Who the hell is Santiago Bernabeu? The name behind Real Madrid's stadium and stardom

Success. Superstars. A legendary stadium. Separate stationery cupboards. Santiago Bernabeu Yeste means all this to Real Madrid Club de Futbol. His name will be forever connected to the aristocratic team, but not only because they play in a magnificent ground bearing his name. 

Stationery? You may well ask. Senor Bernabeu probably didn’t buy office equipment and build furniture, but he did revolutionise the way football clubs are run. The ambitious Spaniard divided the organisation into separate departments with their own responsibilities and powers.

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